Original And Creative In Thinking
Prudent Capital for Eternal Impact
A few words About
OUR HISTORY
Challah Enterprises represents a fourth-generation
merchant family rooted in more than 150 years of
Damascus commercial history.
Today, the group operates across real estate
development, investments, industrial manufacturing,
marketing and business services, retail, and e
commerce. The organization operates through
structured governance, board-level oversight, and a
long-term capital allocation framework across its core
platforms
This is What We Do
Services
Real Estate
Oussul Real Estate
Development, investment, and advisory across residential, mixed-use, and commercial assets, including joint ventures, feasibility analysis, and value-driven acquisitions.
Investments
Audmol Capital
Capital management platform focused on real estate, alternatives, strategic joint ventures, and public markets, guided by disciplined analysis and long-term capital allocation.
Manufacturing
Amshaj Industrial PLC
Addis Ababa–based manufacturing group serving healthcare and consumer needs through:
Jouri Labs | Jouri Care | VenoVac | Sweep
Business Services
CNR Marketing / Ibtikar
Marketing and communications platform operating in Dubai, Damascus, Cairo, and Canada, offering branding, creative, digital, and strategic communications
Commerce
ANA Concepts
I.Lifestyle and retail brand platform focused on personalization and modern consumer products, led by men’s accessories and collectible designs.
Trading & E-Commerce
GOT (Game Over Trading)
I.E-commerce, trading, and distribution platform managing online retail, wholesale, brand onboarding, and multi-market operations.
A few words of
Our Leadership
Bisher Challah
Board Member – Chairman
Over 20 years of experience in real estate investment management, business development, and strategic ventures.
Raised in a merchant household, with entrepreneurial and investment experience across the Middle East and East Africa. He held leadership roles at Saray Capital and Alef United, is the founder of Audmol Capital, and a board member of Challah Enterprises.
An AUS Finance Graduate with an MBA from IUKB Switzerland, he co-founded The United Dreams Association and actively supports Syrian art and culture in the Middle East.
Khaled Challah
Board Member – Chief Executive Officer (CEO)
Built a career across brand strategy, marketing communications, and startup development, delivering innovative and effective solutions to complex communication challenges across multiple sectors.
A Marketing graduate from the Lebanese American University, Stanford-certified Project Manager, and holder of a Digital Marketing Pro diploma from the Digital Marketing Institute. Actively engaged in developing new ideas, building meaningful professional connections, and supporting startups and creative ventures from concept to execution.
Have Any Questions?
Let's Get In Touch
Get in touch with us today to discuss your ideas, share your goals, and discover how we can turn your vision into a successful and inspiring experience. Our team is ready to listen, guide, and support you every step of the way with care and dedication.